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House of Flowers, Flowers Vineyard & Winery / Walker Warner Architects, Maca Huneeus Design, and Nelson Byrd Woltz Landscape Architects

House of Flowers, Flowers Vineyard & Winery / Walker Warner Architects, Maca Huneeus Design, and Nelson Byrd Woltz Landscape Architects

Set within a redwood grove, the existing buildings were largely disconnected from their rich landscape. The strategy was to find ways to reconnect visitors to the landscape while reimagining what a series of simple industrial buildings was. This reinvigorated journey began by investing the site with a sense of orientation. New pathways lead visitors from the parking area to the updated visitor center. Previously a warehouse, the new hospitality house provides guests with an orientation to the site and introduces the Flowers’ story. As with the other existing on-site structures, the 15,700-square-foot hospitality house has been stained a shadowy black—inspired by the deep shade of the surrounding redwood grove—to help the buildings recede into the site and allow the landscape to become the focus.

ph: Douglas Friedman

Remodeling the existing structures rather than building anew aligned with the Flowers’ commitment to sustainability. The approach, which enabled most of the original structure to be ‘recycled,’ gave focus to the design efforts, elevating what was already present. Passive energy strategies—low-cost, high-impact—were maximized and included taking advantage of daylight (skylight and large windows) and shade (exterior wood slats serve as a veil while the surrounding redwood grove offers additional shade). Sustainability is reinforced through several large, monumental functional wood installations made of salvaged logs by artist Evan Shively.

ph: Douglas Friedman

Tucked discretely into the landscape, the transformation involved adding a pop-up element at one end of the single-story hospitality house. The addition knits building with topography, resulting in a multi-level facility that preserves the modest vernacular forms while providing seamless access to the stunning views and gardens afforded by the hilltop. The airy hilltop structure serves as a transition to the spacious gardens and provides sheltered seating and amenity spaces, including an outdoor wood-fired oven. The interiors are bright thanks to bleached cypress siding, completing the yin-yang (dark-light) relationship of outside to inside. “The architectural expression is understated,” notes Mike McCabe, principal at Walker Warner Architects. “It isn’t about making a statement. It’s about creating a place that can unify the values that are important to the Flowers’ brand—celebrating nature and local context with what’s important to the site and the community.”  The desire, note the Flowers owners, was to “create an environment where guests feel like they are entering our home, experiencing wines crafted without compromise and shared without pretension.”

Guests can experience a variety of intimate gatherings areas to savor Flowers’ Sonoma Coast wines both inside as well as outside. Upon entering, guests are led to the second floor which includes the sun room, the dining room and living areas as well as more private spaces for VIP guests. The gardens, framed by existing refurbished rammed-earth walls, bring the experience into sharper focus, unfolding as a series of quiet eddies intended for gathering, tasting wine, and celebrating nature. The site occupies the boundary between the gridded vineyard and agricultural fields of the Russian River and is situated amongst the oak-grassland foothills leading up to the coastal redwood forests that surround Flowers’ estate vineyards on the extreme Sonoma Coast. The terraced gardens feature plant communities indicative of each surrounding ecological typology. New board-formed concrete walls were added to the landscape as needed, serving as a counterpoint and augmenting the series of exposed archaeologies. Together, landscape and architecture combine to provide a quiet refuge, a place to celebrate community and friends through the experience of wine.

Ph: Douglas Friedman

DATE: 2021 / LOCATION: Healdsburg, California / PROGRAM: Vineyard, Winery and Restaurtant / STATUS: built / DESIGN: Walker Warner Architects, Maca Huneeus Design, and Nelson Byrd Woltz Landscape Architects / WALKER WARNER ARCHITECTS TEAM: Mike McCabe, Principal; Brooks Walker, Principal; Sharon Okada, Senior Project Manager / ARCHITECTURAL STAFF: Matthew Marsten, Hana Bittner, Darcy Arioli, Vivi Lowery / PROJECT CONSULTANT TEAM: Walker Warner Architects (architecture), Maca Huneeus Design (interiors), Nelson Byrd Woltz Landscape Architects (landscape architecture) / CONSTRUCTION: Cello & Madru Construction Company / CONSULTANTS: Alexis Woods Landscape Design (consulting local landscape architecture), Anna Kondolf Lighting Design (lighting design), Daedalus Structural Engineering (structural engineering), Arborica (reclaimed wood) / PHOTOS: Douglas Friedman

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